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Monetization

Blog Monetization Benchmarks (Summer 2018)

Do you ever find yourself wondering how much money can you make blogging? Or, if you already run a blog, how well you are monetizing it?

Fortunately, a number of blogs have shared their performance in the past through Income and Traffic Reports!

We have spent a little bit of aggregating these reports, to provide benchmarks for job performance.

(If you like this, also check out our Travel Blog Monetization Benchmarks post and Food Blog Monetization Benchmarks post.)

Revenue/Sessions

While some blogs outperform, the median blog we included received roughly $0.03/session/month.

Revenue per session for a variety of blog types. Larger blogs (based on revenue) are represented by larger bubbles. This measure of blog revenue is displayed as logarithmic. Some data is old, see references at the end of this article.

Revenue/Users

The median revenue per user was $0.04/user/month.

Revenue per user for a variety of blog types. Larger blogs (based on revenue) are represented by larger bubbles. This measure of blog revenue is displayed as logarithmic. Some data is old, see references at the end of this article.

Revenue/Pageviews

The median revenue per pageview was $0.05/pageview/month.

Larger blogs (based on revenue) are represented by larger bubbles. This measure of blog revenue is displayed as logarithmic. Some data is old, see references at the end of this article.

Details on The Blog Traffic and Revenue Reports

Monetization Benchmarks

These charts are not comprehensive and only include sites that report both traffic and revenue.

The traffic and income reports are self-reported, so there it’s possible that the data is not accurate. And, sometimes the charts are based on rough numbers (referenced in a blog post or displayed on a graph without values).

Blogs generate income from a variety of different sources and these measures of blog monetization may not be comparable. For example, one blog may include consulting income that is only loosely tied to the blog, while another may not.

Additionally, some blogs may monetize through a platform or strategy that is not measured in site views. For example, if a blog has a particularly strong social media presence, they may get paid for sponsored posts that are well beyond what their blog performance may reflect.

References and Links to the Traffic and Revenue Reports

NameData FromData For Month Of
Pinch Of YumLink to Income & Traffic Report
https://pinchofyum.com/november-traffic-income-report
11/1/2016
Just a Girl and her BlogLink to Income & Traffic Report
https://justagirlandherblog.com/december-2016-income-report/
12/1/2016
SewrellaLink to Income & Traffic Report
http://www.sewrella.com/january-2018-traffic-income-report/
1/1/2018
Matthew WoodwardLink to Income & Traffic Report
https://www.matthewwoodward.co.uk/income-report/monthly-income-growth-traffic-report-december-2017/
12/1/2017
With Kids and CoffeeLink to Income & Traffic Report
https://withkidsandcoffee.com/made-2112-18-blogging-october-2017-income-traffic-report/
10/1/2017
Jessica GavinLink to Income & Traffic Report
https://www.jessicagavin.com/traffic-and-income-report-march-2017/
3/1/2017
XukkhiniLink to Income & Traffic Report
https://xukkhini.com/xukkhini-blog-income-report-april-2018/
4/1/2018
Nikki’s PlateLink to Income & Traffic Report
http://www.nikkisplate.com/december-2017-traffic-income-report/
12/1/2017
Simply AmandaLink to Income & Traffic Report
https://simply-amanda.com/october-2017-income-report/
10/1/2017
40 ApronsLink to Income & Traffic Report
https://40aprons.com/food-blog-income-report-traffic-march-2018-started-food-blog-va-agency/
3/1/2018
Making Sense of CentsLink to Income & Traffic Report
https://www.makingsenseofcents.com/2018/07/june-2018-blogging-income-report.html
6/1/2018
Show Me The YummyLink to Income & Traffic Report
https://showmetheyummy.com/income-report-december-2016/
12/1/2016
Easy Baby LifeLink to Income & Traffic Report
https://www.easybabylife.com/april-2017-income-report.html
4/1/2017
Boho BerryLink to Income & Traffic Report
https://www.bohoberry.com/traffic-income-report-october-2016/
10/1/2016
My Path To Passive IncomeLink to Income & Traffic Report
https://mypathtopassiveincome.com/monthly-income-report-january-2018/
1/1/2016
Arts and ClassyLink to Income & Traffic Report
https://www.artsandclassy.com/blog-traffic-income-report-made-3364-73-august/
8/1/2017
Recipe ThisLink to Income & Traffic Report
https://www.recipethis.com/food-blogging-traffic-income-report-may-2018/
5/1/2018
This Fairy Tale LifeLink to Income & Traffic Report
http://thisfairytalelife.com/blogging-income-report-june-2018/
6/1/2018

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