Do you have a food blog and want to know how much money you could be making? Or, you are thinking about launching one?
Fortunately, a number of food blogs share their performance through Income and Traffic Reports!
We have spent a little bit of aggregating these reports, to provide benchmarks for job performance.
(If you like this, also check out our Travel Blog Monetization Benchmarks post.)
Revenue/Session
While some blogs outperform, the median blog we included received roughly $0.029/session/month.
Revenue/Users
The median revenue per user was $0.037/user/month.
Revenue/Pageviews
The median revenue per pageview was $0.022/pageview/month.
Details on The Blog Traffic and Revenue Reports Monetization Benchmarks
These charts are not comprehensive and only include sites that report both traffic and revenue.
The traffic and income reports are self-reported, so there it’s possible that the data is not accurate. And, sometimes the charts are based on rough numbers (referenced in a blog post or displayed on a graph without values).
Occasionally the numbers provided don’t make sense. For example, the individual revenue items might not sum to the total revenue for a period. In these cases, I just guess what is correct. But, keep in mind, the data isn’t perfect.
Blogs generate income from a variety of different sources and these measures of blog monetization may not be comparable. For example, one blog may include consulting income that is only loosely tied to the blog, while another may not.
Additionally, some blogs may monetize through a platform or strategy that is not measured in site views. For example, if a blog has a particularly strong social media presence, they may get paid for sponsored posts that are well beyond what their blog performance may reflect.